WLY(SZ:000858) ZHONGTAI SECURITIES·2025-11-02 12:54Investment Rating - The report maintains a "Buy" rating for Wuliangye [3][6][9] Core Views - Wuliangye's revenue for the first three quarters of 2025 was 60.945 billion yuan, a decrease of 10.26% year-on-year, with a net profit attributable to shareholders of 21.511 billion yuan, down 13.72% year-on-year [5][6] - The company is actively adjusting its product structure and sales strategies in response to a challenging consumption environment, which has led to a decrease in gross profit margins [6][7] - A mid-term dividend distribution plan was announced, proposing a cash dividend of 25.78 yuan per 10 shares, totaling approximately 10.007 billion yuan, aimed at strengthening market confidence [6][7] Financial Performance Summary - For 2023A, the company reported a revenue of 83.272 billion yuan, with a year-on-year growth of 13% [3] - The projected revenues for 2025E and 2026E are 76.007 billion yuan and 76.518 billion yuan, respectively, reflecting a significant decline in 2025E of 15% year-on-year [3][6] - The net profit for 2025E is expected to be 26.541 billion yuan, a decrease of 17% year-on-year [3][6] Profitability Metrics - The gross profit margin for the first three quarters of 2025 decreased by 2.13 percentage points to 74.93%, with a significant drop in the third quarter to 62.64% [6][7] - The net profit margin for the first three quarters of 2025 was 36.45%, down 1.75 percentage points year-on-year [6][7] Market Position and Strategy - The company is focusing on enhancing its brand strength and adapting to younger consumer trends by launching new products, such as the 29-degree Wuliangye, which achieved over 100 million yuan in sales within two months of its launch [6][7] - The report highlights the company's proactive measures to manage inventory and optimize distributor structures in response to market conditions [6][7]