HEILAN HOME(SH:600398) Orient Securities·2025-11-03 05:16Investment Rating - The report maintains a "Buy" rating for the company [4][10] Core Views - The main brand of the company achieved positive year-on-year revenue growth in Q3, indicating a recovery trend [9] - The company is optimistic about the mid-term prospects of its outlet business, particularly the JD Outlet initiative, which is expected to contribute significantly to growth [9][10] Financial Performance Summary - The company adjusted its earnings forecast slightly downward for the next three years, with expected earnings per share of 0.46, 0.51, and 0.58 yuan for 2025-2027, respectively [3][10] - The revenue for 2023 is projected at 21,528 million yuan, with a year-on-year growth of 16.0%, followed by a slight decline of 2.7% in 2024 [3][12] - Operating profit for 2023 is estimated at 3,611 million yuan, with a year-on-year increase of 28.7% [3][12] - The net profit attributable to the parent company for 2023 is expected to be 2,952 million yuan, reflecting a year-on-year growth of 37.0% [3][12] - The gross margin is projected to improve from 44.5% in 2023 to 45.5% by 2027 [3][12] Business Development Summary - The company has been expanding its direct sales channels, with 115 new direct stores opened and 264 franchise stores closed in the first three quarters [9] - The group purchasing business saw a revenue increase of 28.75% in the same period, although its gross margin declined [9] - The JD Outlet business is expected to grow rapidly, with 23 new stores opened in 2025, indicating a strong growth trajectory [9][10]