CHJ(SZ:002345) Guoyuan Securities·2025-11-03 07:09Investment Rating - The report maintains a "Buy" rating for the company [3][6]. Core Insights - The company reported a strong profit growth in Q3 2025, excluding the impact of goodwill impairment, with a net profit of 1.57 billion yuan, representing an 81.54% year-on-year increase [1][2]. - The company's revenue for the first three quarters of 2025 reached 6.237 billion yuan, a 28.35% increase year-on-year, while the net profit attributable to the parent company was 317 million yuan, a 0.33% increase year-on-year [1]. - The company has accelerated its expansion in the franchise channel, with a total of 1,412 franchise stores by the end of Q3 2025, an increase of 144 stores since the beginning of the year [2]. Financial Performance Summary - For Q3 2025, the company achieved a revenue of 2.135 billion yuan, a 49.52% increase year-on-year, and a net profit of 1.57 billion yuan, excluding goodwill impairment, marking an 81.54% increase [1]. - The gross profit margin for the first three quarters of 2025 was 23.16%, a decrease of 1 percentage point year-on-year, while the sales expense ratio decreased by 2.71 percentage points to 8.91% [1]. - The company’s revenue forecast for 2025 is estimated at 8.039 billion yuan, with a projected EPS of 0.52 yuan per share [5][9]. Brand and Product Development - The main brand,潮宏基, has been actively innovating with new product launches, including the "Non-Heritage Flower Silk" series and various IP collaborations, enhancing its brand presence [2]. - The company is focusing on a multi-brand strategy, with the main brand positioned at the intersection of "Oriental culture + fashion" [2]. Market Position and Growth Strategy - The company is positioned as a mid-to-high-end fashion consumer goods multi-brand operator, with a strong emphasis on expanding its jewelry business and enhancing the fashion appeal of traditional gold products [3]. - The report highlights the company's strategy to expand its brand matrix and strengthen its market presence through innovative product offerings and franchise growth [2][3].