森马服饰(002563):Q3收入与利润皆增长,费用端控制仍有空间

Investment Rating - The investment rating for the company is "Accumulate" [6][10]. Core Views - The company reported a revenue of 9.844 billion yuan for Q3 2025, representing a year-on-year growth of 4.74%. However, the net profit attributable to the parent company was 537 million yuan, a decline of 28.90% year-on-year, with basic earnings per share at 0.20 yuan [3][6]. - The company has seen a slight decrease in inventory, and profit growth was achieved in Q3. The gross profit margin and net profit margin for the first three quarters were 45.12% and 5.38%, respectively, with year-on-year changes of +0.35 and -2.63 percentage points [6][3]. - The company is focusing on enhancing its online marketing and opening new offline stores, which has led to an increase in sales expense ratio, impacting net profit margins [6][3]. Financial Summary - For the first three quarters of 2025, the company had a total inventory of 4.142 billion yuan, a decrease of 0.64% year-on-year, with inventory turnover days increasing by 10.67 days to 190.50 days [6][3]. - In Q3 2025, the company achieved a revenue of 3.695 billion yuan, a year-on-year increase of 7.31%, and a net profit of 212 million yuan, up 4.55% year-on-year [6][3]. - The company plans to continue expanding its store count, with a total of 8,236 stores as of the first half of the year, an increase of 96 stores compared to the same period last year [6][8]. Earnings Forecast - The company has adjusted its EPS forecast for 2025 to 0.36 yuan, maintaining the EPS forecasts for 2026 and 2027 at 0.42 and 0.45 yuan, respectively. The corresponding PE valuation for 2025 is set at 15.00 times, which is below the average of comparable companies [10][6].