山西汾酒(600809):经营韧性凸显,省外表现较优

Investment Rating - The report maintains a "Buy-A" investment rating for the company [4][6]. Core Views - The company demonstrates strong operational resilience, with better performance outside its home province. The revenue for Q1-Q3 2025 reached 32.924 billion yuan, a year-on-year increase of 5.0%, while net profit attributable to shareholders was 11.405 billion yuan, up 0.48% year-on-year [1][2]. - The company’s core product, Fenjiu, shows robust performance even during industry downturns, with revenue from Fenjiu reaching 32.171 billion yuan, a 5.54% increase year-on-year, while other liquor categories saw a significant decline of 15.88% [2]. - The company is actively expanding its sales channels, particularly in e-commerce, which has shown promising growth with a 124.93% increase in direct sales [2]. - The company has successfully increased its revenue share from outside its home province, with Q3 2025 revenue from outside the province reaching 6.671 billion yuan, a 31.14% increase year-on-year, while revenue from within the province decreased by 35.15% [2]. Financial Performance Summary - For Q3 2025, the company reported a gross margin of 74.6%, a slight increase of 0.3 percentage points year-on-year. However, the net profit margin decreased by 1.4 percentage points to 32.7% [3]. - The company’s contract liabilities increased to 5.781 billion yuan, up 300 million yuan year-on-year, indicating a growing commitment to future sales [3]. - The projected revenue growth rates for 2025 to 2027 are -1.2%, 6.0%, and 9.6%, respectively, while net profit growth rates are projected at -1.0%, 6.2%, and 9.6% [4]. Valuation and Market Data - The six-month target price for the company is set at 237.10 yuan, with the current stock price at 193.10 yuan [6]. - The total market capitalization is approximately 235.575 billion yuan, with a total share count of 1.220 billion shares [6]. - The company’s earnings per share (EPS) for 2025 is estimated at 9.92 yuan, with a price-to-earnings (P/E) ratio of 18.9 [8].