YYTM(SH:600655) Shenwan Hongyuan Securities·2025-11-04 09:09Investment Rating - The report maintains a "Buy" rating for the company, indicating an expected performance that is stronger than the market by over 20% [6]. Core Insights - The company is experiencing short-term performance impacts due to inventory destocking, while simultaneously advancing its core business adjustments and globalization strategies [6]. - The jewelry and gold business is under pressure due to high gold prices, leading to a decline in consumer demand and revenue [6]. - The company is focusing on optimizing its core business and adjusting its operational structure to enhance profitability [6]. Financial Data and Earnings Forecast - Total revenue for 2025 is projected at 40.506 billion, reflecting a year-on-year decline of 13.7% [5]. - The net profit attributable to the parent company is forecasted to be -810 million for 2025, a significant decrease compared to the previous year [5]. - The gross margin is expected to be 11.7% in 2025, down from 13.6% in 2024 [5]. - The company reported a Q3 revenue of 92.9 billion, an increase of 8.89% year-on-year, but a net loss of 5.51 billion, a decline of 3217.64% year-on-year [6]. - The company aims to accelerate the dynamic destocking of real estate projects and is in a period of adjustment and recovery for other consumer segments [6]. Business Strategy - The company is implementing a dual-track strategy of "cultural export and brand export," which has shown positive results, particularly in Southeast Asia [6]. - The core cultural IP "Yuyuan Lantern Festival" has successfully attracted over 4 million visitors in Bangkok, enhancing brand recognition [6]. - The company is optimizing its product structure and sales model to improve profitability in the jewelry sector amidst high gold prices [6].