Investment Rating - The report maintains a "Buy" rating for Jiumaojiu (09922.HK) with a target price of HKD 2.24 [2][8]. Core Insights - Jiumaojiu's same-store sales have shown improvement over three consecutive quarters, with Taier's same-store daily sales declining by 9.3% year-on-year, a significant improvement from the 19.0% decline in the first half of the year. The other brands, Song Hotpot and Jiumaojiu, also showed reduced declines of 19.1% and 14.8% respectively [2][8]. - The company is actively implementing its "5.0 Fresh Model" restaurant upgrades, with 106 locations operational by the end of September, aiming to expand to over 200 by year-end, reinforcing its strategy of fresh ingredients [2][8]. Financial Performance Summary - Total revenue for 2024 is projected at HKD 6,074 million, with a year-on-year growth rate of 1.3%. However, a decline of 9.1% is expected in 2025, followed by a recovery with growth rates of 9.4% and 7.7% in 2026 and 2027 respectively [4][9]. - The net profit attributable to shareholders is forecasted to be HKD 56 million in 2024, with a dramatic increase to HKD 150 million in 2025, reflecting a growth rate of 168.7%. This trend continues with projected profits of HKD 204 million and HKD 242 million in 2026 and 2027 respectively [4][9]. - Earnings per share (EPS) are expected to rise from HKD 0.04 in 2024 to HKD 0.11 in 2025, and further to HKD 0.15 and HKD 0.17 in the following years [4][9]. Operational Insights - The total number of restaurants, including franchises, reached 686 by September 30, 2025, with Taier accounting for 530 locations [8]. - The average table turnover rate for Taier was 3.3, with stable average spending per customer at HKD 74 for Taier and HKD 100 for Song Hotpot [8]. - The strategic focus has shifted from short-term promotions to enhancing product quality and customer experience, moving away from price competition [8]. Growth Drivers - The core growth driver is the accelerated rollout of the "5.0 Fresh Model," which is expected to enhance brand positioning and customer experience [8]. - The company has adjusted its profit forecasts for 2025, 2026, and 2027, reflecting increased confidence in its operational strategy and market recovery [8].
九毛九（09922）：2025年三季报点评：同店降幅收窄，鲜活模式提速