水星家纺（603365）：期待大单品效应放大

Investment Rating - The investment rating for the company is "Buy" with a target price not specified [8][19]. Core Views - The company reported a revenue of 1.054 billion yuan in Q3 2025, representing a year-on-year increase of 20.19%, and a net profit of 91 million yuan, up 43.18% year-on-year [1]. - The company has established a product matrix centered around four major products, addressing various sleep-related pain points with differentiated functionalities [2]. - The company has adopted innovative marketing strategies, including collaborations with popular IPs and hosting interactive experience exhibitions [3]. - The company is focusing on brand promotion and product innovation, aiming to enhance its core competitiveness and maintain its position as a leader in the bedding industry [4]. - The company has consistently provided stable dividend returns, with a cumulative cash dividend of 654 million yuan from 2022 to 2024 [5]. - The profit forecast for 2025-2027 has been adjusted upwards, with expected revenues of 4.6 billion, 5.0 billion, and 5.5 billion yuan, and net profits of 400 million, 450 million, and 500 million yuan respectively [6]. Financial Performance Summary - For Q1-Q3 2025, the company achieved a total revenue of 2.976 billion yuan, a year-on-year increase of 10.91%, and a net profit of 232 million yuan, up 10.74% year-on-year [1]. - The gross margin for Q3 2025 was 44.74%, an increase of 4 percentage points year-on-year, while the net margin was 8.63%, up 1.4 percentage points year-on-year [1]. - The company has maintained a stable asset-liability ratio of 20.42% [8].