Investment Rating - The report maintains an investment rating of "Buy" for the company with a target price of HKD 1,200 [6]. Core Insights - The company has shown strong business performance since 2025, with effective price adjustments ensuring high gross margins despite new tax policies. The growth in membership and repurchase rates, along with positive market feedback on new products, indicates a robust future outlook [1][2]. - The company is leveraging a dual strategy of "cultural empowerment + craftsmanship innovation" to drive product innovation, maintaining a steady pace of new product launches that resonate well in the market [2]. - The company has expanded its offline high-end channel presence and initiated overseas expansion, with significant online sales growth. The opening of new stores in major domestic commercial centers and international locations marks a strategic move towards global presence [3]. - Recent tax policy changes are expected to increase procurement costs across the industry, but the company is well-positioned to leverage its pricing power and cost control capabilities to enhance its competitive advantage [3]. - The company completed a placement of new H shares, raising approximately HKD 27.07 billion to strengthen its supply chain resilience and meet seasonal demand, with a significant portion allocated for inventory reserves [4]. - Profit forecasts for 2025-2027 project net profits of RMB 49.1 billion, RMB 62.1 billion, and RMB 75.8 billion respectively, reflecting strong growth potential [5]. Summary by Sections Products - The company is innovating through the integration of intangible cultural heritage techniques with modern design, leading to successful product launches such as the "Seven Sons Gourd" and "Cross Pendant" series, which have received positive market responses [2]. Channels - The company has opened 10 new stores since 2025, including a flagship store in Shanghai and its first overseas store in Singapore, indicating a comprehensive domestic and international expansion strategy. Online sales have surged, with a reported 874% year-on-year growth in sales from July to September 2025 [3]. Future Outlook - The recent share placement enhances liquidity for inventory management during peak seasons, with a focus on maintaining a diversified procurement strategy to mitigate risks associated with fluctuating gold prices [4]. Financial Projections - The company anticipates significant revenue growth, with projected revenues of RMB 26.623 billion in 2025, reflecting a 213% increase from the previous year. The net profit margin is expected to remain strong, with a projected net profit of RMB 4.914 billion for 2025 [10][17].
老铺黄金（06181）：2026年度投资峰会速递：全渠道成长动能强劲，龙头强者愈强