Investment Rating - The report maintains a "Buy" rating for the company with a target price of HKD 121.67 [7]. Core Insights - The main brand, Han Shu, continues to grow rapidly, with the GMV of the Hongbai waist set products optimized to below 50% in October, and the annual GMV of the secondary products category nearing 15% [2]. - The company has a strong multi-brand potential, with significant growth expected from brands like Newpage, 聚光白, 安敏优, and 极方, contributing to overall revenue growth [3]. - The organization is efficient and flexible, with a robust online capability and a well-structured team that supports the continuous incubation of differentiated multi-brands [4]. - The overseas expansion is progressing steadily, with plans to enter the Indonesian market in 2026, leveraging local strategies and the brand's competitive advantages [4]. Summary by Sections Brand Performance - Han Shu maintains rapid growth, with a diversified product structure and significant contributions from various categories, including men's care and cosmetics [2]. - New product launches, such as the upgraded 白蛮腰 series, are anticipated to drive future growth [2]. Multi-Brand Development - Newpage achieved over HKD 100 million in GMV in October, with a target of HKD 800-1,000 million for 2025 [3]. - 聚光白 has shown profitability and potential in the whitening segment, while 安敏优 is experiencing accelerated growth post-adjustment [3]. Organizational Efficiency - The company emphasizes a strategy of attracting top talent and building a strong organizational culture, which supports its multi-brand strategy [4]. - The self-broadcasting system on platforms like Douyin has been established with a large team, achieving a self-broadcasting ratio of nearly 85% in 2025 [4]. Overseas Strategy - The company is preparing for its entry into the Southeast Asian market, particularly Indonesia, with a focus on localized operations and leveraging the brand's quality-price advantage [4]. Financial Forecast - The company forecasts net profits of RMB 1.101 billion, RMB 1.379 billion, and RMB 1.717 billion for 2025, 2026, and 2027 respectively, with corresponding EPS of RMB 2.77, RMB 3.46, and RMB 4.31 [5].
上美股份（02145）：2026年度投资峰会速递：韩束维持快增，多品牌势能强劲