晨光股份（603899）：科力普恢复较快增长，期待零售业务改善

Investment Rating - The investment rating for the company is "Buy" and is maintained [7] Core Insights - For the first three quarters of 2025, the company reported revenue of 17.3 billion yuan, a year-on-year increase of 1%, and a net profit attributable to shareholders of 950 million yuan, a year-on-year decrease of 7% [2][4] - In Q3 2025, the company achieved revenue of 6.5 billion yuan, a year-on-year increase of 8%, with a net profit attributable to shareholders of 390 million yuan, a year-on-year increase of 1% [2][4] Summary by Sections Business Performance - In Q3 2025, the company's business segments showed varied performance, with the KeliPu segment experiencing a significant revenue increase of 17% year-on-year, benefiting from the recovery of existing customer orders and the addition of new central and state-owned enterprise clients [5] - The retail segment opened 40 new stores in Q3 2025, accelerating its expansion, with a total of 91 new stores opened in the first three quarters, indicating a high probability of achieving the annual target of 100 new stores [5] - The traditional core business, including Morning Technology, saw a revenue decline of 3.6% in Q3 2025, but the decline was less severe than in the first half of the year, with Morning Technology's revenue increasing by 3% [6] Financial Metrics - The overall profit margin in Q3 2025 was impacted by changes in product structure, with gross margin, net profit margin, and deductive net profit margin all showing slight year-on-year declines [11] - The company maintained stable expense ratios across sales, management, R&D, and financial expenses in Q3 2025, with minor fluctuations [11] Future Outlook - The company is expected to continue leveraging IP empowerment in traditional stationery products and expand its overseas market presence, with projected net profits attributable to shareholders of 1.4 billion yuan, 1.54 billion yuan, and 1.7 billion yuan for 2025, 2026, and 2027 respectively [11]