Investment Rating - The investment rating for the company is "Buy" and is maintained [7] Core Views - The company reported a slight decline in performance due to intense industry competition, with a year-on-year revenue drop of 0.63% to 2.384 billion yuan for the first three quarters of 2025. The net profit attributable to shareholders decreased by 14.66% to 89 million yuan, while the net profit excluding non-recurring items fell by 16.36% to 80 million yuan [2][4][10] - In Q3 2025, the company achieved a revenue of 699 million yuan, down 10.26% year-on-year, and a net profit of 20 million yuan, down 44.34% year-on-year, indicating increased operational pressure in this quarter [2][4][10] - The company is actively responding to market challenges through product innovation and iteration, establishing three major R&D centers focused on cleaning, water health, and personal care products [10] - The gross margin remained stable at 31.81% for the first three quarters of 2025, with a slight increase to 32.01% in Q3 2025. However, the operating profit for the first three quarters decreased by 5.26% to 58 million yuan, with an operating profit margin of 2.42% [10] - The company aims to build a brand matrix targeting different market segments and consumer needs, with projected net profits of 154 million, 179 million, and 206 million yuan for 2025, 2026, and 2027 respectively, corresponding to PE ratios of 29.58, 25.45, and 22.12 [10] Summary by Sections Financial Performance - For the first three quarters of 2025, the company reported total revenue of 2.384 billion yuan, a decrease of 0.63% year-on-year. The net profit attributable to shareholders was 89 million yuan, down 14.66%, and the net profit excluding non-recurring items was 80 million yuan, down 16.36% [2][4] - In Q3 2025, revenue was 699 million yuan, a decline of 10.26% year-on-year, and net profit was 20 million yuan, a decrease of 44.34% [2][4] Market and Competitive Landscape - The small home appliance industry is facing a slowdown in market growth and intensified competition, with overall retail sales in the appliance sector declining by 19.2% year-on-year in September 2025 [10] - The company is enhancing its R&D capabilities to foster product innovation, with a focus on cleaning and health-related products [10] Cost and Profitability - The gross margin for the first three quarters of 2025 was 31.81%, remaining stable compared to the previous year. The operating profit margin was 2.42%, reflecting a decline [10] - The company has increased its investment in marketing and R&D, leading to a rise in expense ratios [10]
德尔玛（301332）：行业竞争激烈，Q3业绩小幅承压