Investment Rating - The investment rating for the company is "Buy" and is maintained [9] Core Insights - The company achieved revenue of 3.761 billion yuan, net profit attributable to shareholders of 467 million yuan, and net profit excluding non-recurring items of 366 million yuan for the first three quarters of 2025, representing year-on-year changes of -3%, -11%, and -25% respectively. In Q3 2025, the company reported revenue of 1.284 billion yuan, net profit attributable to shareholders of 109 million yuan, and net profit excluding non-recurring items of 81 million yuan, with year-on-year changes of +3%, -27%, and -37% respectively. The company is accelerating its layout in AI mattresses and global business [2][6]. Summary by Sections Financial Performance - For the first three quarters of 2025, the company reported revenues of 3.761 billion yuan, a decrease of 3% year-on-year. In Q3 2025, revenues increased by 3% year-on-year to 1.284 billion yuan. The net profit attributable to shareholders for the first three quarters was 467 million yuan, down 11% year-on-year, while Q3 net profit decreased by 27% year-on-year to 109 million yuan [2][6]. Strategic Focus - The company is focusing on AI mattresses and global expansion. In 2025, the company aims to deepen its AI strategy, with AI product revenue reaching 121 million yuan in H1 2025, a year-on-year increase of over three times. The company has launched the T11+ series, featuring advanced smart sleep technology, and has signed a memorandum of cooperation with Huawei to develop a smart sleep ecosystem [2][6]. Market Positioning - The company has a strong focus on sleep scenarios, enhancing product offerings and brand strength. It has optimized its product sales strategy, reduced the number of specialty stores, and strengthened brand building through customer service systems. The membership system saw an increase of 1.484 million new registrations, totaling over 3.92 million members by H1 2025 [2][6]. Future Outlook - The company is expected to maintain a high dividend payout ratio of 90% in 2024, with projected net profits attributable to shareholders of 680 million yuan, 720 million yuan, and 800 million yuan for 2025, 2026, and 2027 respectively, corresponding to PE ratios of 17, 16, and 14 times [2][6].
慕思股份（001323）：加速布局AI床垫和全球化