Winner Medical(SZ:300888) Guoxin Securities·2025-11-10 11:20Investment Rating - The investment rating for the company is "Outperform the Market" (maintained) [1] Core Insights - The company is positioned for steady growth in both its medical consumables and health consumer goods segments, with a strong focus on brand development to drive new growth [4][10] - The medical consumables industry serves as a foundation for the company's development, with both organic growth and acquisitions contributing to its expansion [6][9] - The health consumer goods sector is benefiting from favorable market trends, enhancing brand recognition and consumer engagement [7][10] Company Overview - The company specializes in medical consumables and health consumer products, with a balanced revenue contribution from both segments [5][12] - Established in 1991, the company transitioned from OEM medical dressings to developing its own brands, "Winner" and "Purcotton," which have become key players in their respective markets [5][20] - Financially, the company is expected to achieve double-digit revenue and net profit growth post-2024, with a significant increase in net profit margin [5][40] Medical Consumables Industry - The medical consumables market in China exceeds 100 billion yuan, with a trend towards consolidation and premiumization [6][72] - The company focuses on serious medical (surgical consumables, high-end dressings) and consumer medical (scientific protection, medical beauty) sectors, with a growing international presence [6][9] Health Consumer Goods Industry - The health consumer goods market is projected to grow significantly, with the company leveraging its medical background to enhance product quality and brand positioning [7][10] - The "Princess Nais" brand in the sanitary napkin segment is emerging as a new growth driver amid industry changes [8][10] Profit Forecast and Valuation - The company anticipates a compound annual growth rate (CAGR) of 13%-15% for its medical business and 15% for its consumer business over the next three years, leading to an overall net profit CAGR of approximately 27% [9][10] - The estimated market value of the company is between 289.4 billion and 313.5 billion yuan, with a projected price-to-earnings (PE) ratio of 24.0-26.0X for 2026 [9][10] Investment Recommendations - The company's brand strategy is expected to unlock growth potential, making it a favorable long-term investment [10] - The company is well-positioned to maintain its leadership in the medical consumables market and capitalize on growth opportunities in the health consumer goods sector [10][11]