GREE(SZ:000651) Changjiang Securities·2025-11-11 10:45Investment Rating - The investment rating for the company is "Buy" and is maintained [7]. Core Views - The company experienced a revenue decline in the first three quarters of 2025, with total revenue of 137.18 billion yuan, a year-on-year decrease of 6.50%. The net profit attributable to shareholders was 21.46 billion yuan, down 2.27% year-on-year [2][4]. - In Q3 2025, the company reported revenue of 39.86 billion yuan, a significant year-on-year decline of 15.09%, with a net profit of 7.05 billion yuan, down 9.92% year-on-year [2][4]. - The company announced a mid-year profit distribution plan, proposing a cash dividend of 10 yuan per 10 shares (including tax), resulting in a dividend payout ratio of 26.02% [2][4]. Summary by Sections Revenue Performance - The company's revenue decline is attributed to several factors, including the transition from large to small distributors, a high-end brand positioning in a cautious consumer environment, and pressure on central air conditioning growth due to ongoing real estate downturns. The revenue growth rate for the company was lower than the overall industry expectation [10]. - The overall home air conditioning industry saw a total sales volume decline of 2.71%, with domestic sales increasing by 5.51% and exports decreasing by 12.94% [10]. Profitability - The gross margin decreased by 0.68 percentage points year-on-year in the first three quarters of 2025. However, the operating profit margin increased by 0.13 percentage points due to a reduction in asset impairment losses [10]. - In Q3 2025, the gross margin decreased by 0.27 percentage points, while the operating profit margin increased by 0.62 percentage points, indicating improved profitability despite revenue challenges [10]. Future Outlook - The company is expected to gradually recover from the operational pain caused by channel reforms, with improved terminal competitiveness anticipated. The projected net profits for 2025, 2026, and 2027 are 31.78 billion yuan, 33.53 billion yuan, and 35.71 billion yuan, respectively, with corresponding price-to-earnings ratios of 7.13, 6.76, and 6.35 [10].