森麒麟（002984）：Q3收入创历史新高，摩洛哥项目逐步释放

Investment Rating - The investment rating for the company is "Buy" and is maintained [8]. Core Views - The company reported a record high revenue in Q3, with total revenue for the first three quarters reaching 6.44 billion yuan, a year-on-year increase of 1.5%. However, the net profit attributable to shareholders was 1.02 billion yuan, a decrease of 41.2% year-on-year [2][6]. - The Q3 revenue alone was 2.32 billion yuan, reflecting a year-on-year increase of 3.9% and a quarter-on-quarter increase of 12.4%. The net profit for Q3 was 340 million yuan, down 47.0% year-on-year but up 10.6% quarter-on-quarter [2][6]. - The company is a leading domestic tire manufacturer with global leadership in intelligent manufacturing. The gradual release of domestic and overseas production capacity, combined with tariff advantages and high-end products backed by aviation tire technology, is expected to help the company establish a strong brand advantage and drive continuous growth in performance and brand [12]. Summary by Sections Financial Performance - For the first three quarters, the overall gross margin was 24.0%, down 11.4 percentage points year-on-year, and the net profit margin was 15.8%, also down 11.4 percentage points year-on-year. This decline is attributed to rising raw material prices and fluctuations in overseas trade tariffs [12]. - The Q3 gross margin was 23.0%, down 16.3% year-on-year and 3.4% quarter-on-quarter, primarily due to raw material price fluctuations and product mix adjustments [12]. Project Developments - The Morocco project is expected to continue ramping up production in Q4. The first phase of the project began operations on September 30, 2024, with a total annual production capacity of 12 million high-performance passenger car tires [12]. - The company is also expanding its international production capacity, with the second phase of its Thailand factory and the Morocco project being significant steps in its global development strategy [12]. Future Outlook - The company is expected to achieve net profits of 1.43 billion yuan, 2.13 billion yuan, and 2.51 billion yuan for the years 2025 to 2027, respectively [12].