KWEICHOW MOUTAI(SH:600519) Changjiang Securities·2025-11-13 05:41Investment Rating - The investment rating for the company is "Buy" and is maintained [6] Core Insights - The company reported a total revenue of 130.90 billion yuan for the first three quarters of 2025, representing a year-on-year growth of 6.32% - The net profit attributable to shareholders was 64.63 billion yuan, also showing a year-on-year increase of 6.25% - In Q3 2025, the total revenue was 39.81 billion yuan, with a slight year-on-year growth of 0.35% - The net profit for Q3 2025 was 19.22 billion yuan, reflecting a year-on-year increase of 0.48% [2][4][11] Revenue and Profit Analysis - The wholesale channel experienced rapid growth, while the direct sales channel saw a decline, primarily due to the performance of the i-Moutai platform - Direct sales revenue in Q3 2025 was 15.55 billion yuan, down 14.87% year-on-year, while wholesale channel revenue was 23.50 billion yuan, up 14.39% year-on-year - Moutai liquor revenue in Q3 2025 was 34.92 billion yuan, up 7.26% year-on-year, while series liquor revenue was 4.12 billion yuan, down 34.00% year-on-year [11][11] Profitability Metrics - The company's net profit margin improved by 0.06 percentage points to 48.29%, and the gross margin increased by 0.21 percentage points to 91.44% - The operating expense ratio decreased by 1.04 percentage points to 7.33%, with specific changes in expense categories: sales expense ratio decreased by 1.02 percentage points, management expense ratio decreased by 0.33 percentage points, and financial expense ratio increased by 0.33 percentage points [11][11] Long-term Growth Potential - Despite short-term impacts from demand fluctuations, the long-term growth potential of the company remains strong - The company has a three-year dividend plan, indicating a gradual establishment of dividend yield value - EPS is projected to be 72.88 yuan and 76.68 yuan for 2025 and 2026, respectively, corresponding to a PE ratio of 20 and 19 times [11][11]