Investment Rating - The investment rating for the company is "Buy" and is maintained [7]. Core Views - The company achieved a revenue of 2.327 billion yuan in the first three quarters of 2025, representing a year-on-year growth of 1.99%. The net profit attributable to the parent company was 80 million yuan, with a non-recurring net profit of 61 million yuan. In Q3 2025, the company reported a revenue of 701 million yuan, a year-on-year increase of 2.86%, but a net loss of 9.01 million yuan [4][6]. - Despite a downturn in the home projector industry, the company demonstrated resilient revenue growth. The smart projector market in China saw a decline in sales volume by 11.5% year-on-year in Q3 2025 [7]. - The company's gross margin improved to 32.47% in the first three quarters of 2025, an increase of 3.70 percentage points year-on-year. The gross margin for Q3 2025 was 30.59%, up 2.54 percentage points year-on-year. The company maintained high R&D investment levels, with R&D expenses accounting for 12.73% of revenue in the first three quarters [7][8]. - The company is focusing on technological innovation and product development to strengthen its competitive advantage, with plans to expand into overseas markets where growth potential is increasing [7]. Summary by Sections Financial Performance - In the first three quarters of 2025, the company reported total revenue of 2.327 billion yuan, a 1.99% increase year-on-year. The net profit attributable to the parent company was 80 million yuan, while the non-recurring net profit was 61 million yuan. In Q3 2025, revenue was 701 million yuan, up 2.86% year-on-year, but the company faced a net loss of 9.01 million yuan [4][6]. - The gross margin for the first three quarters was 32.47%, an increase of 3.70 percentage points year-on-year, while Q3 gross margin was 30.59%, up 2.54 percentage points year-on-year [7]. Market Context - The smart projector market in China experienced a decline in sales volume by 11.5% year-on-year in Q3 2025, indicating a challenging market environment [7]. - The company is positioned as a leader in the smart projector industry, leveraging technological and product innovations to maintain its market position [7]. Future Outlook - The company aims to enhance its brand influence through diversified marketing strategies and is looking to expand its presence in overseas markets, which are still in the early stages of adopting home smart projectors [7]. - The company anticipates continued growth in its automotive business, which is expected to contribute positively to overall performance [7].
极米科技(688696):营收韧性增长,研发投入维持高位