王府井(600859):奥莱强化性价比,免税有望受益政策拉动

Investment Rating - The report maintains a "Buy" rating for the company [6] Core Views - The company is experiencing pressure in its retail operations, particularly in department stores and shopping centers, while its outlet business shows resilience with a revenue increase [2][3] - The company has a strong industry foundation and is actively developing its duty-free business, which is expected to benefit from recent policy support [3] Summary by Sections Financial Performance - In Q3 2025, the company reported revenue of 2.35 billion yuan, a year-on-year decrease of 4.73%, and a net profit attributable to shareholders of 43 million yuan, down 68.16% year-on-year [1] - For the first three quarters of 2025, total revenue was 7.71 billion yuan, a decline of 9.30%, with a net profit of 124 million yuan, down 71.02% year-on-year [1] - The gross margin in Q3 2025 decreased by 2.06 percentage points to 36.24%, influenced by fixed costs and lower revenue [3] Business Segments - Department stores and shopping centers saw revenue declines of 11.36% and 16.56% respectively in the first three quarters of 2025, while the outlet business achieved a revenue increase of 4.88% [2] - The duty-free business generated 180 million yuan in revenue, down 9.25% year-on-year, but is expected to benefit from new policy measures aimed at boosting consumption [2] Future Projections - Revenue forecasts for 2025-2027 have been adjusted to 10.66 billion, 11.20 billion, and 11.64 billion yuan respectively, with net profit projections of 160 million, 260 million, and 330 million yuan [3] - The current stock price corresponds to valuations of 107.0, 65.5, and 52.1 times earnings for the years 2025, 2026, and 2027 respectively [3]