JGJC(SZ:000799) Huaxin Securities·2025-11-16 14:00Investment Rating - The report maintains a "Buy" investment rating for the company [1] Core Insights - The company's performance has stabilized at the bottom, with successful channel expansion [1] - The company reported a total revenue of 760 million yuan for the first three quarters of 2025, a decrease of 36% year-on-year, and a net loss attributable to shareholders of 10 million yuan, a decrease of 117% year-on-year [4][5] - The company has shown significant improvement in cost control, with a gross margin decrease of 3 percentage points to 61.22% and a sales expense ratio decrease of 31 percentage points to 34.98% [5] - The company has successfully opened new channels, particularly in banquet scenarios, with a notable increase in events in Hunan province [6] Summary by Sections Financial Performance - For Q3 2025, total revenue was 198 million yuan, an increase of 1% year-on-year, with a net loss of 19 million yuan compared to a loss of 65 million yuan in Q3 2024 [4] - The company’s contract liabilities decreased by 43% to 117 million yuan [5] Investment Highlights - The company is actively adjusting its business strategy, focusing on cost control and enhancing its product offerings, which are gaining market recognition [7] - Earnings per share (EPS) forecasts for 2025-2027 are 0.04, 0.24, and 0.49 yuan respectively, with corresponding price-to-earnings (PE) ratios of 1461, 279, and 135 times [7] Market Strategy - The company is deepening its marketing strategies through banquet and consumer engagement, leading to improved sales performance [6] - New product launches, such as the co-branded product "Jiu Gui · Free Love," have quickly gained consumer acceptance [6]