TENCENT(HK:00700) Huachuang Securities·2025-11-17 08:34Investment Rating - The report maintains a "Recommendation" rating for the media industry, expecting the industry index to rise more than 5% over the next 3-6 months compared to the benchmark index [48]. Core Viewpoints - The report is optimistic about the recovery of the film market driven by imported films and the improvement in IP (Intellectual Property) sentiment. The release of "Demon Slayer" on November 14 met expectations, and upcoming films like "Zootopia 2" and "Avatar 3" are anticipated to further boost the market. The report also highlights a clear policy turning point for series, indicating long-term improvements in the sector [2][6]. - The media sector experienced a decline of 1.36% last week, underperforming the CSI 300 index, which fell by 1.08%. The media sector ranked 25th among all sectors [9][10]. - The total market value of the media industry is approximately 1,959.53 billion yuan, with a circulating market value of about 1,785.10 billion yuan [3]. Market Performance Overview - The media sector's absolute performance over the past month is +3.1%, +28.2% over six months, and +72.0% over twelve months. Relative performance is +1.0% for one month, +12.1% for six months, and +43.7% for twelve months [4]. - The film market has seen a total box office of 40.65 billion yuan and total audience attendance of 1.071 billion, recovering approximately 75% of the box office and 69% of attendance compared to the same period in 2019 [21][24]. Key Company Announcements - Tencent reported Q3 revenue of 192.87 billion yuan, a 15% year-on-year increase, with game revenue contributing significantly to this growth [35]. - Bilibili's Q3 revenue reached 7.69 billion yuan, showing a 5% year-on-year increase, with a notable recovery in its gaming segment [36][37].