Willfar(SH:688100) Dongxing Securities·2025-11-17 11:07Investment Rating - The report initiates coverage with a "Buy" rating for the company [5]. Core Insights - The company has established itself as a leading provider in the energy IoT sector, with a strong focus on international market expansion, particularly in regions along the Belt and Road Initiative [3][4]. - The company has demonstrated robust financial performance, with significant revenue and net profit growth driven by both domestic and international markets [3][30]. - The company is well-positioned in the market with a comprehensive product portfolio that spans the entire energy IoT value chain, enhancing its competitive advantage [4][47]. Summary by Sections Company Overview - Founded in 2004, the company is one of the earliest entrants in the energy IoT market in China and was listed on the Shanghai Stock Exchange's Sci-Tech Innovation Board in 2020 [3][20]. - The company emphasizes international business development and actively participates in energy IoT projects in Belt and Road countries, establishing stable business channels in Asia, Africa, and the Americas [3][4]. Financial Performance - In 2024, the company achieved total revenue of 2.745 billion yuan, a year-on-year increase of 23.35%, and a net profit of 631 million yuan, up 20.07% [3][30]. - For the first half of 2025, the company reported revenue of 1.368 billion yuan, reflecting an 11.88% year-on-year growth, and a net profit of 305 million yuan, up 12.24% [3][30]. - The company forecasts revenues of 3.023 billion yuan, 3.456 billion yuan, and 4.055 billion yuan for 2025, 2026, and 2027, respectively, with corresponding net profits of 712 million yuan, 801 million yuan, and 925 million yuan [5][11]. Market Position and Product Portfolio - The company has a full industry chain layout, covering various levels of energy IoT, from application systems to data transmission management devices and intelligent monitoring terminals [4][47]. - The company has received multiple international certifications, including FCC and CE-RED, which support its international expansion strategy [4][5]. - The company’s products are recognized and certified in multiple international markets, with a focus on ASEAN countries, the Middle East, and stable African economies [4][5]. Growth Drivers - The overseas market is expected to become a significant growth driver, with the company increasing its overseas team and expanding production capacity [3][5]. - The company’s communication gateway products have become its largest revenue contributor, driven by increased investments in digital infrastructure by state-owned power companies [72][74]. - The company’s sensing layer products, particularly electric monitoring terminals, have shown sustainable growth, supported by increased investments in the power grid [51][55]. Profitability and Cost Management - The company’s gross margin has improved from 32.68% in 2018 to 39.74% in 2024, although it experienced a slight decline in 2024 due to revenue growth and structural changes [39][43]. - The company maintains stable cost control, with a decrease in the expense ratio from 14.34% in 2024 to 12.99% in the first half of 2025 [43][44].