Workflow
上海家化(600315):上海家化2025年三季报点评:经营持续改善,品牌多点开花

Investment Rating - The investment rating for the company is "Buy" and is maintained [8]. Core Insights - In the first three quarters of 2025, the company achieved revenue of 4.961 billion yuan, representing a year-on-year growth of 11%. The net profit attributable to shareholders was 405 million yuan, a significant increase of 149% year-on-year. The net profit excluding non-recurring items was 231 million yuan, up 92% year-on-year [2][6]. - In the third quarter of 2025 alone, the company reported revenue of 1.483 billion yuan, a year-on-year increase of 28%. The net profit attributable to shareholders reached 140 million yuan, marking a 285% year-on-year growth, while the net profit excluding non-recurring items was 9.59 million yuan, up 108% year-on-year [2][6]. Revenue Performance - The beauty and personal care categories saw significant growth, with the personal care segment achieving revenue of 606 million yuan (up 14% year-on-year), and the beauty segment soaring to 354 million yuan (up 272% year-on-year) in Q3 2025. The innovation and overseas segments reported revenues of 158 million yuan (up 5% year-on-year) and 365 million yuan (down 3% year-on-year), respectively [12]. - Average selling prices for personal care, beauty, innovation, and overseas segments increased by 4.75%, 85.22%, 12.51%, and 9.84%, respectively, indicating a recovery in sales volume alongside significant price increases [12]. Profitability Analysis - The company's gross profit margin in Q3 2025 was 61.48%, an increase of 7 percentage points year-on-year, primarily driven by the recovery in average selling prices and improved product mix [12]. - The reduction in sales, management, R&D, and financial expense ratios contributed to a combined decrease of 2.4 percentage points, aiding the company in turning around its operating profit to profitability in this quarter [12]. Investment Recommendations - The company is expected to complete four core tasks starting from the second half of 2024: defining direction, clarifying governance, boosting morale, and eliminating burdens. The results from recent promotional activities are anticipated to yield positive outcomes for certain products and brands [12]. - The projected earnings per share (EPS) for 2025, 2026, and 2027 are estimated to be 0.68 yuan, 0.83 yuan, and 1.06 yuan, respectively, supporting the "Buy" rating [12].