YILI(SH:600887) Huachuang Securities·2025-11-19 02:15Investment Rating - The report maintains a "Strong Buy" rating for Yili Co., Ltd. (600887) with a target price of 36 CNY [2][6]. Core Insights - Yili has outlined a five-year growth plan focusing on stabilizing the entire industry chain and enhancing profitability amidst weak demand and intensified competition. The company aims for a net profit margin of 9% for the year [6]. - The company expects revenue growth to outpace GDP growth over the next five years, with a focus on liquid milk and functional nutrition as key growth drivers [6]. - Yili plans to increase its market share in various product categories, including infant formula and low-temperature dairy products, while also accelerating international expansion [6]. - A commitment to high dividend payouts has been established, with plans for cash dividends to account for at least 75% of net profit from 2025 to 2027 [6]. Financial Summary - Projected total revenue (in million CNY) for 2024A is 115,780, with a year-on-year growth rate of -8.2%. By 2027E, revenue is expected to reach 125,537 million CNY, with a growth rate of 3.5% [2][6]. - The net profit attributable to the parent company is projected to be 8,453 million CNY in 2024A, with a significant increase to 13,302 million CNY by 2027E, reflecting a growth rate of 8.2% [2][6]. - Earnings per share (EPS) are expected to rise from 1.34 CNY in 2024A to 2.10 CNY in 2027E, indicating a positive trend in profitability [2][6]. Market Position and Strategy - Yili aims to lead the liquid milk market by 2026, with a focus on penetrating lower-tier markets and enhancing presence in high-tier cities [6]. - The company is shifting its marketing strategy from traditional methods to more engaging and ROI-focused approaches, which is expected to support ongoing profitability improvements [6]. - Yili's international business is projected to grow at a compound annual growth rate (CAGR) of 20%, with a focus on high-value products from New Zealand and expanding its presence in Southeast Asia [6].