Investment Rating - The report assigns a "Buy" rating for the company, marking its first coverage [2]. Core Insights - The company is positioned as a leading player in the affordable casual dining sector, focusing on high cost-performance ratio in new Huizhou cuisine, with a strong supply chain and direct operation model facilitating rapid expansion [8][19]. - The company has shown impressive financial performance, with a revenue of 2.71 billion yuan in the first half of 2025, reflecting a year-on-year growth of 6.5%, and a net profit of 380 million yuan, up 35.7% year-on-year [8]. - The casual dining market is highly fragmented, and the company is expected to increase its market share due to its competitive advantages [8]. Summary by Sections Company Overview - The company, founded in 2013, specializes in affordable Huizhou cuisine, with a focus on quality ingredients and healthy cooking methods [13]. - As of the end of 2024, the company operates 667 stores, primarily in 14 provinces across China [13][19]. Industry Overview - The casual dining market in China is experiencing robust growth, with a compound annual growth rate (CAGR) of 3.8% from 2018 to 2023, outpacing the mid-to-high-end dining segment [39]. - The market for affordable casual dining is projected to grow at a CAGR of 8.9% over the next five years, driven by consumer demand for value [46]. Competitive Advantages - The company has established a comprehensive supply chain, ensuring high-quality and stable supply at low costs through centralized procurement [59]. - The direct operation model allows for consistent quality and service across all locations, with a focus on employee training and retention [19][59]. Financial Forecast - The company is expected to achieve revenues of 6.08 billion yuan, 7.60 billion yuan, and 9.31 billion yuan for the years 2025, 2026, and 2027, respectively, with corresponding net profits of 753 million yuan, 961 million yuan, and 1.20 billion yuan [7][8]. - The projected price-to-earnings (PE) ratios for these years are 15, 12, and 9 times, respectively [8].
小菜园（00999）：中式烟火气，性价比新徽菜龙头进军千店