SPZP(SZ:300616) Huachuang Securities·2025-11-21 05:14Investment Rating - The report maintains a "Strong Buy" rating for the company with a target price of 17.9 yuan per share [2][8]. Core Insights - The company reported a turnaround in Q3 2025, achieving profitability with a net profit of 0.01 billion yuan, compared to a loss in the same period last year [2]. - Revenue for the first three quarters of 2025 was 2.55 billion yuan, reflecting a year-on-year decline of 6.7%, but the losses narrowed significantly [2]. - The company is focusing on "whole-house star-level customization" to enhance product offerings and meet consumer demands [8]. - AI integration is being leveraged to improve operational efficiency, reduce costs, and increase the proportion of high-margin products sold [8]. - The gross margin for Q3 2025 was reported at 32.5%, showing a slight decline year-on-year and quarter-on-quarter [8]. - The company is actively optimizing its channel structure, with a total of 21 direct stores and 1,823 franchise stores as of H1 2025 [8]. Financial Summary - Total revenue projections for 2024A, 2025E, 2026E, and 2027E are 3,789 million, 3,583 million, 3,689 million, and 3,849 million respectively, with a projected revenue growth rate of -22.7% in 2024A and a gradual recovery thereafter [4][9]. - The net profit for 2024A is projected at -215 million, improving to -43 million in 2025E, and turning positive in 2026E with a net profit of 62 million [4][9]. - The earnings per share (EPS) is expected to improve from -0.96 yuan in 2024A to 0.48 yuan in 2027E [4][9]. - The company’s asset-liability ratio stands at 56.35%, indicating a moderate level of financial leverage [5].