Vipshop(US:VIPS) HTSC·2025-11-21 07:49Investment Rating - The report maintains a "Buy" rating for the company [7] Core Insights - The company's total revenue for Q3 2025 reached 21.4 billion RMB, a year-on-year increase of 3.4%, exceeding the consensus expectation of 1.4%, primarily driven by strong growth in the apparel category [1] - Non-GAAP net profit for Q3 2025 was 1.5 billion RMB, up 14.6% year-on-year, with a non-GAAP net profit margin of 7.0%, slightly better than the consensus expectation of 6.9% [1] - The company is expected to achieve positive year-on-year revenue growth in Q4 2025 and 2026 through differentiated supply and innovative marketing strategies [1][4] Revenue and User Metrics - The total GMV for Q3 2025 was 43.1 billion RMB, reflecting a year-on-year increase of 7.5% [2] - Product revenue accounted for 19.4 billion RMB (91% of total revenue), growing 2.3% year-on-year, surpassing the consensus expectation of 1.0% [2] - Active customers reached 40.1 million, a year-on-year increase of 1.5%, with the number of Super VIP (SVIP) users growing at a double-digit rate [2] Profitability and Cost Structure - The company's gross margin decreased by 1 percentage point to 23.0% year-on-year, below the consensus expectation of 23.5%, attributed to customer incentive measures [3] - Operating expense ratio increased by 0.3 percentage points to 18.5%, primarily due to a rise in return rates affecting fulfillment costs [3] - The management aims to achieve scale expansion through differentiated products and is deploying AI agents to enhance user experience and marketing efficiency [3] Future Guidance and Shareholder Returns - The company guides for Q4 2025 revenue growth to be flat to +5%, indicating a potential for positive year-on-year growth following Q3 2025 [4] - As of Q3 2025, the company has returned a total of 730 million USD (approximately 5.2 billion RMB) through dividends and buybacks in 2025, reaffirming that total shareholder returns will not be less than 75% of 2024's non-GAAP net profit [4] Earnings Forecast and Valuation - The report slightly adjusts the non-GAAP net profit forecasts for 2025/2026/2027 down by 1.8%/1.3%/1.0% to 8.6 billion RMB/9.1 billion RMB/9.3 billion RMB [5] - The valuation window is shifted to 2026, with a target PE of 9x for 2026 non-GAAP net profit, which is at a discount compared to the comparable company average of 14.3x due to lower revenue growth expectations [5][25] - The new target price is set at 22.69 USD, up from the previous 21.22 USD [5]