Anker Innovations(SZ:300866) Changjiang Securities·2025-11-24 11:22Investment Rating - The report maintains a "Buy" rating for Anker Innovations [11]. Core Insights - The small charging segment is projected to reach a scale of 9.65 billion yuan in 2024, representing a 28% year-on-year growth and accounting for approximately 39% of the company's total revenue for the year [6][19]. - The industry is expected to see stable growth, with compound annual growth rates (CAGR) for mobile power banks and chargers projected to be around 6.4% and 6% respectively from 2024 to 2032 [21][22]. - Anker has established itself as the leading brand in the small charging category, with a strong presence on platforms like Amazon, where it consistently ranks at the top in terms of market share, average price, and ratings [9][55]. Industry Overview - The industry is experiencing structural growth, supported by regulatory compliance and the discontinuation of bundled chargers by smartphone manufacturers, which creates opportunities for third-party charger manufacturers [7][23]. - The demand for fast charging and wireless charging solutions is expected to drive significant growth in the charging category, with 96% of new smartphone models in 2024 supporting fast charging [29][32]. - The small charging segment includes products such as power banks, chargers, wireless chargers, and charging cables, which are all seeing increased demand due to evolving consumer needs [6][19]. Company Analysis - Anker's small charging business has shown robust performance, with a CAGR of 5% in shipment volume and 13% in average price from 2021 to 2023, indicating a strong brand positioning and pricing power [33]. - The company has successfully captured user needs through innovative technologies like PowerIQ and GaN (Gallium Nitride) chargers, which enhance charging efficiency and compatibility [35][49]. - Anker's operational efficiency is highlighted by its superior metrics in R&D personnel compensation, revenue per R&D employee, and inventory turnover days compared to competitors [8][71]. Investment Recommendation - The report suggests that investors should capitalize on Anker's brand strength and the expected growth in the small charging segment, projecting net profits of 2.657 billion yuan, 3.198 billion yuan, and 3.895 billion yuan for 2025, 2026, and 2027 respectively, with corresponding price-to-earnings ratios of 20.80, 17.29, and 14.19 [9].