KWEICHOW MOUTAI(SH:600519) KAIYUAN SECURITIES·2025-11-30 09:43Investment Rating - The investment rating for the food and beverage industry is "Positive" (maintained) [1] Core Viewpoints - During the industry downturn, Moutai is actively seeking change, demonstrating anti-cyclical capabilities suitable for long-term investment. The food and beverage index increased by 0.1% from November 24 to November 28, ranking 25th among 28 sectors, underperforming the CSI 300 by approximately 1.6 percentage points. The sub-sectors of processed foods (+5.6%), snacks (+2.9%), and baked goods (+2.7%) performed relatively well. The current liquor industry is in a deep adjustment period, with companies facing high channel inventories, product price inversions, and slowing growth rates. However, Moutai still shows growth potential. The high-quality liquor market in China has vast space for growth, particularly for sauce-flavored liquor and Moutai's market share. Moutai's historical significance and cultural strength are core competitive advantages, and it has successfully navigated multiple cycles in the past. After the third quarter of this adjustment period, Moutai's sales have shown a positive trend, with Moutai 1935 performing exceptionally well, confirming its risk resilience. Moutai's production capacity is subject to clear time constraints, with annual capacity investments not expected to be significant. Capacity release depends on ecological carrying capacity and the cultivation of skilled craftsmen, both of which are fundamental principles for capacity investment. During the industry adjustment period, Moutai will increase production and stockpile base liquor to improve the sales-to-inventory ratio, smoothing out industry cycle fluctuations. The "14th Five-Year Plan" for Moutai is based on positive, scientific, and rational principles, with reasonable goals. The main business focuses on consolidating core product advantages and enhancing channel ecology and competitiveness through series liquor. Innovation efforts are directed towards digital and green transformations, emphasizing consumer demand through product innovation and scenario expansion to adapt to changing consumption trends. Although the liquor industry is still in an adjustment cycle, Moutai's investment value stands out as a high-quality asset. Its strong brand and quality barriers, along with the scarcity of production capacity supported by ecological and craftsmanship guarantees, enhance its long-term momentum. Despite short-term price fluctuations, the company actively maintains market prices with a long-term development focus. Short-term attention should be paid to price changes and sales during the Spring Festival, while long-term views highlight its significant anti-cyclical capabilities and sustainable value creation potential, making it suitable for long-term investment [4][12][13]. Summary by Sections Market Performance - The food and beverage index increased by 0.1% from November 24 to November 28, ranking 25th among 28 sectors, underperforming the CSI 300 by approximately 1.6 percentage points. The sub-sectors of processed foods (+5.6%), snacks (+2.9%), and baked goods (+2.7%) performed relatively well. Leading stocks included Hai Xin Food, Jia Long Shares, and Yan Tang Dairy, while Nan Qiao Food, Hua Tong Shares, and Bai Run Shares saw declines [12][13][14]. Upstream Data - As of November 18, the GDT auction price for whole milk powder was $3,452 per ton, down 1.5% month-on-month and down 9.8% year-on-year. On November 20, the domestic fresh milk price was 3.03 yuan per kilogram, stable month-on-month but down 3.2% year-on-year. The domestic milk price is expected to continue its downward trend in the short to medium term [16][19]. Recommendations - Recommended stocks include Guizhou Moutai, Shanxi Fenjiu, Ximai Food, Weilong Delicious, and Bai Run Shares. Guizhou Moutai is expected to deepen its reform process and emphasize sustainable development despite short-term demand pressures. Shanxi Fenjiu has high mid-term growth certainty, while Ximai Food is experiencing stable growth in its oat business. Weilong Delicious is expected to alleviate declines in noodle products with new product launches, and Bai Run Shares is showing improvement trends in pre-mixed liquor [5][51].