POP MART(HK:09992) Hua Yuan Zheng Quan·2025-11-30 13:27Investment Rating - The industry investment rating is "Positive" (maintained) [1] Core Viewpoints - The report highlights the upcoming overseas sales peak for Pop Mart, driven by its IP influence, with participation in major events like the Thanksgiving parade enhancing brand visibility [4] - The cosmetics collection store channel is gradually recovering, with Naturals leading in both overall and domestic rankings, indicating a shift in consumer preferences towards self-care products [4] - The growth of emerging consumer goods reflects new consumption concepts among younger generations, emphasizing the importance of understanding these narratives for investment opportunities [4][16] Summary by Sections Industry Performance - The new consumption sector saw a weekly increase, with the beauty care index up by 0.50%, retail index up by 3.45%, and social services index up by 3.92% during the week of November 24 to November 28, 2025 [7] Key Industry Data - In October, retail sales for clothing and textiles increased by 6.3%, cosmetics by 9.6%, and gold and silver jewelry by 37.6% [11][18] - The average sales per store in the cosmetics collection channel grew by 1.2%, with customer transactions increasing by 9.4% [4] Investment Analysis Recommendations - Focus on high-quality domestic brands in beauty care, such as Mao Ge Ping and Shangmei, and leading brands in ancient gold jewelry favored by younger consumers, like Laopu Gold and Chaohongji [16] - In the collectible toy sector, attention should be given to companies with strong IP creation and operational experience, such as Pop Mart [16] - For ready-to-drink tea, consider strong brands with extensive market coverage, like Mixue Group and Guming [16]