Investment Rating - The investment rating for the company is maintained as "Buy" due to strong brand power and relatively low historical valuation levels, with projected PE ratios for 2025-2027 at 20x, 19x, and 18x respectively [6]. Core Insights - The company is expected to achieve net profits of 11.67 billion, 12.27 billion, and 13.33 billion for the years 2025-2027, reflecting a year-on-year change of -4.6%, +5.1%, and +8.7% respectively [6]. - The company has a robust product matrix and competitive advantages in various price segments, maintaining a healthy channel state even during industry downturns, indicating significant growth potential if the industry rebounds [6]. - The marketing strategy for 2026 focuses on national expansion, targeting core customers and channels, and enhancing brand presence through differentiated marketing strategies aimed at various consumer demographics [6]. Financial Data and Profit Forecast - Total revenue is projected to be 36.03 billion in 2025, with a year-on-year growth rate of 0.1% [5]. - The net profit attributable to the parent company is forecasted at 11.67 billion for 2025, with a slight decrease from the previous year [5]. - The gross profit margin is expected to remain stable around 75.7% for 2025, with a return on equity (ROE) of 29.9% [5].
山西汾酒（600809）：25年稳健收官，26年坚持稳健发展：山西汾酒（600809）：