Apple(US:AAPL) First Shanghai Securities·2025-12-03 11:55Investment Rating - The report assigns a "Buy" rating with a target price of $330.00, indicating a potential upside of 15.19% from the current price of $286.19 [3][31]. Core Insights - The report highlights that iPhone 17 sales have reached a record high, and the service business continues to show strong growth, with service revenue increasing by 15.1% year-over-year [5][23]. - The company is expected to experience a robust product cycle over the next three years, driven by effective user upgrade demand, with a projected revenue CAGR of 7.0% and an EPS CAGR of 10.9% [5][31]. Financial Summary - For the fiscal year ending September 28, 2024, total revenue is projected to be $391.035 billion, with a year-over-year growth of 2.02% [4]. - Net profit for FY2024 is estimated at $93.736 billion, with diluted earnings per share (EPS) of $6.1, reflecting a slight decrease of 0.84% [4]. - The company reported total revenue of $102.47 billion for the latest quarter, a 7.9% increase year-over-year, surpassing Bloomberg consensus estimates [5][7]. - Gross profit for the quarter was $48.34 billion, with a gross margin of 47.2%, exceeding expectations [5][7]. Product Performance - iPhone revenue for the latest quarter was $49.03 billion, showing a year-over-year increase of 6.1%, with an average selling price (ASP) of $837 [16][20]. - The introduction of the iPhone 17 series has effectively stimulated user upgrade demand, with expectations of sales approaching 250 million units due to favorable product upgrades and low inventory levels [18][19]. Service Business Growth - Service revenue reached $28.75 billion, accounting for 28.1% of total revenue, with significant growth across various service segments [5][23]. - The company is experiencing a surge in customer engagement, with the number of paid accounts reaching historical highs [23]. Regional Performance - Revenue from the Americas, Greater China, Europe, Japan, and other Asia-Pacific regions for the latest quarter was $44.2 billion, $14.5 billion, $28.7 billion, $6.6 billion, and $8.4 billion, respectively [9][14]. Future Outlook - The company anticipates a revenue growth of approximately 10%-12% for FY26Q1, with iPhone revenue expected to achieve double-digit growth [8]. - The gross margin for the next quarter is projected to be between 47%-48%, with a manageable impact from tariffs due to a reduction in Chinese tariffs [8].