Roborock(SH:688169) Guoxin Securities·2025-12-08 15:21Investment Rating - The report maintains an "Outperform the Market" rating for the home appliance industry [6][7][8]. Core Insights - The home appliance sector shows resilience despite challenges, with leading companies demonstrating strong performance. The report highlights the growth potential for domestic brands, particularly in the context of iRobot's financial struggles [4][14][19]. - The "Black Friday" and "Cyber Monday" sales events in the U.S. saw significant online spending growth, benefiting companies like Stone Technology, which reported strong sales figures across various regions [3][20]. - iRobot is facing severe financial difficulties, with a significant portion of its debt being acquired by a domestic company, which may create opportunities for Chinese brands in the overseas market [4][24]. Summary by Sections 1. Investment Recommendations - Recommended companies include Midea Group, Haier Smart Home, TCL Smart Home, Gree Electric, Hisense Home Appliances for white goods; Hisense Visual for black goods; and Stone Technology, Bear Electric, and Ecovacs for small appliances [6][14][15]. 2. Market Performance - The home appliance sector achieved a relative return of +0.56% this week, outperforming the broader market [31]. - October saw a general decline in the shipment of major appliances, with air conditioners and televisions facing significant pressure, while washing machines showed resilience in exports [5][29]. 3. Key Data Tracking - Online sales during the "Black Friday" period reached $11.8 billion, a 9.1% year-on-year increase, while "Cyber Monday" sales hit $14.25 billion, up 7.1% [3][20]. - The report notes that the prices of raw materials such as copper and aluminum have increased, which may impact production costs [34][36]. 4. Company Announcements and Industry Dynamics - Midea Group and Haier Smart Home have made significant progress in their stock repurchase plans, indicating confidence in their market positions [49][52]. - The report discusses the challenges faced by the air conditioning export market, with a notable decline in volume and value, reflecting ongoing industry recovery issues [53].