XIAOMI(HK:01810) Shenwan Hongyuan Securities·2025-12-13 14:39Investment Rating - The report maintains a positive outlook on the home appliance sector, indicating a "Buy" rating for key companies within the industry [3][5]. Core Insights - The home appliance sector index underperformed compared to the CSI 300 index, with a decline of 2.0% while the CSI 300 index fell by only 0.1% [5][6]. - Key developments include the completion of Xiaomi's first major home appliance factory, which marks a significant milestone in its strategy to expand into the home appliance market [15]. - The report highlights a notable increase in sales for cleaning appliances, with robotic vacuum sales rising by 40.65% year-on-year in November 2025 [37]. Summary by Sections Industry Performance - The home appliance sector index decreased by 2.0%, underperforming the CSI 300 index which saw a minor decline of 0.1% [5][6]. - Key companies such as Aopu Technology led gains with a 1.6% increase, while companies like Oujiahua and Wanhe Electric experienced declines of 7.1% and 6.0% respectively [9][6]. Industry Dynamics - The Ministry of Commerce is monitoring the impact of Mexico's proposed tax increases on non-free trade partners, which could adversely affect trade relations, including with China [13][14]. - Xiaomi's new smart home appliance factory in Wuhan has officially commenced production, contributing to its broader ecosystem strategy [15]. Data Observations - In November 2025, sales of cleaning appliances showed significant growth, with robotic vacuum sales reaching 535,500 units, a 40.65% increase year-on-year, and sales revenue of 714 million yuan, up 5.83% [37][38]. - The average price of robotic vacuums decreased by 24.75% to 1,334.20 yuan per unit [43]. - Hair dryer sales remained stable with a slight decline in volume but an increase in revenue, indicating a shift in consumer spending patterns [44]. Macro Economic Environment - As of December 12, 2025, the USD to RMB exchange rate has decreased by 1.73% since the beginning of the year, impacting import costs for the home appliance sector [52][53]. - The report notes a decline in residential property sales, which may influence consumer spending on home appliances [54].