Investment Rating - The report initiates coverage with a "Buy" rating for the company [10]. Core Views - The company implements a "one body, two wings" strategy, indicating significant potential for multi-brand expansion [2]. - The company is a leading player in the ready-to-drink beverage sector, leveraging a brand matrix and franchise model to expand nationally [10]. - The ready-to-drink beverage market in China has substantial growth potential, particularly in lower-tier cities [45]. Financial Summary - Total revenue is projected to grow from 3,348 million RMB in 2023 to 5,354 million RMB in 2027, with a CAGR of 14.3% [4]. - Adjusted net profit is expected to increase from 416 million RMB in 2023 to 712 million RMB in 2027, reflecting a CAGR of 14.2% [4]. - The company maintains a stable gross margin, with projections showing a gross margin of 31.4% from 2025 onwards [16]. Market Data - The current market capitalization is 9,242 million HKD, with a stock price range of 82.70 to 158.40 HKD over the past 52 weeks [7]. - The target market capitalization is set at 12.2 billion HKD, with a target price of 116.56 HKD per share [19]. Business Model and Strategy - The company operates multiple brands, including "沪上阿姨," "茶瀑布," and "沪咖," targeting different consumer segments and price points [10][22]. - The franchise model allows for rapid expansion, with a projected opening of 29,000 new stores in the next few years [17]. - The company has a strong management team with extensive industry experience, contributing to its strategic direction and operational efficiency [30][33]. Industry Insights - The ready-to-drink beverage market in China is expected to grow significantly, with a projected market size increase from 1,878 billion RMB in 2018 to 5,175 billion RMB in 2023, reflecting a CAGR of 22.5% [45]. - The penetration rate of ready-to-drink beverages is increasing, particularly in lower-tier cities, which are seen as key growth areas [48].
沪上阿姨（02589）：首次覆盖报告：摩登东方茶，多品牌矩阵齐发力