Investment Rating - The report maintains an "Outperform" rating for Huali Industrial Group [1][2][6] Core Insights - Brand orders diverged in 2025, with expectations for continued trends into 2026, but order growth is anticipated to rebound significantly [3][10] - The company is expected to see low single-digit order growth in 2025, driven primarily by brands like Adidas, New Balance, On Running, and Asics, while facing order pullbacks from Converse, Vans, and Puma due to high inventory levels [3][10] - For 2026, high-growth brands are expected to maintain strong performance, with overall order growth projected to recover to high single digits and 10% in 2026 and 2027, respectively [3][10] Revenue and Profit Forecast - Revenue projections for 2025, 2026, and 2027 are RMB 25.174 billion, RMB 27.108 billion, and RMB 29.904 billion, reflecting year-on-year growth of 4.9%, 7.7%, and 10.3% [6][13] - Net profit forecasts for the same period are RMB 3.388 billion, RMB 3.880 billion, and RMB 4.382 billion, with year-on-year growth of -11.8%, 14.5%, and 12.9% [6][13] Gross Margin and Capital Expenditure - The gross profit margin (GPM) is expected to improve sequentially, with forecasts of 22.1%, 23.2%, and 24.0% for 2025, 2026, and 2027, respectively [5][12] - Capital expenditure (Capex) is entering a downward trend, with a focus on efficiency and returns rather than aggressive capacity expansion [4][11]
华利集团（300979）：2025年品牌订单分化，2026年趋势延续但订单增速明显恢复