锅圈(02517):标准店和乡镇店战略打法逐步成型,小炒业态蓄势待发

Investment Rating - The report assigns a "Buy" rating to the company [4] Core Insights - The company is positioned as a leading player in the "at-home dining" sector, with over 10,000 stores and is entering a new phase of expansion after a period of consolidation [4][14] - The company has strengthened its supply chain through self-production and cold chain acquisitions, enhancing its operational efficiency and cost control [2][3] - The company is exploring various store formats, including standard stores, town stores, and new business models like "锅圈小炒," which are expected to drive future growth [3][4] Company Overview - The company has developed a diverse business structure focused on the "at-home dining" market, with a total of over 10,000 stores as of June 2025 [14] - The company has undergone strategic upgrades to meet the growing demand for home dining, expanding its product offerings beyond hot pot ingredients to include a variety of meal solutions [14][39] Financial Performance - The company forecasts revenues of 76.46 billion, 90.83 billion, and 108.20 billion yuan for 2025, 2026, and 2027, respectively, with year-on-year growth rates of 18.18%, 18.79%, and 19.13% [7] - The projected net profit for the same years is 4.37 billion, 5.33 billion, and 6.64 billion yuan, reflecting significant growth rates of 89.65%, 21.84%, and 24.68% [7] - The company maintains a strong gross margin, with expectations for continued improvement in profitability due to enhanced supply chain management and product offerings [21][54] Competitive Landscape - The "at-home dining" market has seen significant growth, with the company leading in retail sales, achieving a market share of 3.0% in 2022 [39][46] - The market for at-home dining products is expected to continue expanding, driven by changing consumer habits and preferences for home-cooked meals [39][40]