WLY(SZ:000858) Haitong Securities International·2025-12-23 11:48Investment Rating - The report maintains an "Outperform" rating for Wuliangye [2][10][17] Core Insights - Wuliangye's 29th Distributor Conference emphasized "Consensus, Co-construction, and Shared Benefits," outlining strategies for long-term growth amid industry restructuring [3][12][13] - The company is focusing on three core strategies: restructuring manufacturer-retailer relationships, innovating pricing strategies, and enhancing internationalization efforts [3][13] - Wuliangye aims to increase its market penetration among younger consumers and expand its product offerings, particularly targeting banquet scenarios [4][14] Financial Projections - Revenue projections for 2025-2027 are RMB 744 billion, RMB 773 billion, and RMB 814 billion, respectively, with net profits of RMB 255 billion, RMB 261 billion, and RMB 273 billion [6][17] - The expected diluted EPS for the same period is RMB 6.6, RMB 6.7, and RMB 7.0 [6][17] - The target price has been adjusted from RMB 164 to RMB 161, reflecting a 24x PE for 2026 [6][17] Market Dynamics - The liquor industry is experiencing a shift from simultaneous volume and price growth to a focus on quality-price balance, with demand stratification expected to deepen [5][15] - The report anticipates a recovery in demand for mid-tier products (RMB 1,000-1,500) and growth in the mass market (below RMB 300) [5][15]