Investment Rating - The report assigns a "Buy" rating for the company, Wei Long Mei Wei (9985.HK), as it is a leader in the spicy snack sector with a strong market position in both spicy strips and konjac products [5]. Core Insights - The company has established competitive barriers through brand recognition, product offerings, and distribution channels, leading to a projected revenue growth of 30.6% in 2025, 18.2% in 2026, and 14.9% in 2027 [5]. - The konjac product line is identified as a key growth driver, with revenue from vegetable products expected to grow significantly, surpassing traditional flavored noodle products for the first time in 2024 [5]. - The spicy snack industry is projected to reach a market size of approximately 61.5 billion RMB in 2024, with the company holding a market share of about 30% [5]. Company Analysis - The company specializes in the research, production, and sales of spicy snacks, with a diverse product range including flavored noodle products, vegetable products, and bean products [5]. - Revenue from vegetable products is expected to account for 53.8% of total revenue in 2024, reflecting a year-on-year growth of 59.1% [5]. - The company has maintained its leading position in the spicy snack market for three consecutive years, with a significant lead over its closest competitor [5]. Financial Projections - Projected revenues for 2025, 2026, and 2027 are 81.9 billion RMB, 96.7 billion RMB, and 111.2 billion RMB, respectively, with corresponding net profits of 14.7 billion RMB, 18.5 billion RMB, and 22.8 billion RMB [7]. - The company’s gross margin is expected to stabilize around 46.8% to 48.4% over the next few years, with net profit margins projected to increase from 18.0% in 2025 to 20.6% in 2027 [25]. Market Position and Competitive Advantage - The company has successfully built a strong brand association with its product categories, which enhances consumer recognition and loyalty [5]. - The konjac product line is noted for its high adaptability to flavor innovations, which is expected to drive future growth [5]. - The company has optimized its distribution channels, reducing the number of distributors while increasing the average revenue per distributor by 12.8% in the first half of 2025 [6].
卫龙美味（09985）：首次覆盖报告：辣味零食龙头地位稳固，魔芋高增打开空间