燕京啤酒（000729）：首次覆盖报告：大单品战略成效显著，成长动能持续释放

Investment Rating - The report assigns a "Buy" rating for the company, marking its first coverage [2][3]. Core Insights - The company is effectively implementing a big product strategy, with sustained growth momentum. The revenue projections for 2025, 2026, and 2027 are estimated at 156.9 billion, 167.2 billion, and 177.0 billion yuan, respectively, reflecting year-on-year growth rates of 7.0%, 6.6%, and 5.9%. The net profit attributable to shareholders is projected to be 14.5 billion, 17.6 billion, and 20.3 billion yuan for the same years, with growth rates of 36.9%, 22.0%, and 15.3% respectively [3][5]. Summary by Sections Market Data - Closing price: 12.04 yuan - One-year high/low: 14.36/10.7 yuan - Price-to-book ratio: 2.1 - Dividend yield: 1.58% - Market capitalization of circulating A shares: 30,216 million yuan [2]. Financial Projections - Total revenue for 2023 is 14,213 million yuan, with a year-on-year growth rate of 7.7%. The net profit for the same year is 645 million yuan, showing a significant increase of 83.0% [5][19]. - The gross margin is expected to improve from 37.6% in 2023 to 45.0% by 2027, indicating a positive trend in profitability [5][19]. Product Strategy - The company has established a product matrix that includes high-end products like U8, V10, and regional specialties, which have shown strong sales growth. The U8 product line is expected to achieve a sales target of 90,000 tons in 2025, with a year-on-year growth of 31.4% [3][4]. - The company is focusing on expanding its market presence through initiatives like the "Hundred Counties" and "Hundred Cities" projects, targeting high-capacity and high-growth cities [5][19]. Competitive Landscape - The beer industry is characterized by stable competition, with production levels stabilizing around 35 million kiloliters since 2021. The company has been outperforming the industry in terms of sales growth, driven by its successful U8 product strategy [3][4]. Revenue Breakdown - Revenue from mid-to-high-end beer is projected to grow from 95.1 billion yuan in 2025 to 109.2 billion yuan in 2027, with gross margins improving from 52.0% to 55.0% [3][5]. - Revenue from regular beer is expected to grow modestly, with projections of 44.5 billion yuan in 2025 and 46.0 billion yuan in 2027, maintaining a stable gross margin of around 31.5% [3][5].