Apple(US:AAPL) Huaxin Securities·2025-12-24 14:33Investment Rating - The report maintains a recommendation for investment in the consumer electronics sector, particularly highlighting opportunities in AI glasses and related technologies [1]. Core Insights - Apple plans to release its first smart glasses, Apple Glass, in 2026, which will feature the same SiP chip as the Apple Watch, emphasizing lightweight design and low power consumption [3][4]. - The XREAL 1S, a new consumer-grade AR glasses product, was launched on December 18, 2025, featuring the X1 spatial computing chip and innovative 2D to 3D conversion capabilities, targeting a younger audience [5][15]. - The AR/AI glasses industry is expected to experience significant growth, with major companies entering the market, indicating a potential shift in consumer electronics towards new smart devices [5][15]. Summary by Sections Industry Performance - The consumer electronics sector has shown varied performance over different time frames, with a 1-month decline of 0.4%, a 3-month decline of 5.6%, and a 12-month increase of 35.5% [2]. Key Companies and Earnings Forecast - Notable companies in the sector include: - GoerTek (未评级) with an EPS forecast of 0.79 for 2024 and a PE ratio of 37.52 [8][17]. - Luxshare Precision (未评级) with an EPS forecast of 1.86 for 2024 and a PE ratio of 31.45 [8][17]. - Yujing Technology (Buy) with an EPS forecast of -1.83 for 2024 and a PE ratio of -19.43 [8][17]. - Rockchip (未评级) with an EPS forecast of 1.42 for 2024 and a PE ratio of 124.30 [8][17]. - Hengxuan Technology (未评级) with an EPS forecast of 3.86 for 2024 and a PE ratio of 78.57 [8][17]. Industry Dynamics - The smartphone market in China saw a 13% increase in sales for foreign brands in October 2025, with total smartphone sales reaching 32.27 million units, a growth of 8.7% [20]. - Apple is planning to expand its iPhone product line significantly, with at least seven new models expected by 2027, indicating a strategic shift in its product offerings [21][24].