大麦娱乐（01060）：首次覆盖：现实娱乐头部平台，演出票务与IP衍生双轮驱动

Investment Rating - The report assigns a "Buy" rating to the company, Dama Entertainment (1060.HK), marking its first coverage [4]. Core Insights - Dama Entertainment is positioned as a leading platform in the live entertainment sector, driven by ticket sales and IP derivatives. The live performance market is experiencing a "volume and price increase" with a projected box office revenue of over 26 billion yuan for large concerts in 2024, reflecting a year-on-year growth of 78.1%. The company benefits from the high demand in the domestic performance market and is expanding its content, international reach, and product categories [1][3][4]. Summary by Sections 1. Company Overview - Dama Entertainment, formerly known as Cultural China, has evolved into a comprehensive entertainment platform focusing on live performances and IP derivatives. The company has undergone significant restructuring and acquisitions since its establishment in 2014, becoming a subsidiary of Alibaba Group in 2019 [17][20]. 2. Live Performance Sector - The live performance market is characterized by high growth, with Dama Entertainment maintaining a leading position. The company reported a revenue of 20.57 billion yuan from live performances in FY25, a year-on-year increase of 236%, contributing to 30.69% of total revenue [26][36]. The demand for live events is driven by social and self-pleasure needs, with an increasing frequency of attendance among younger audiences [43][49]. 3. IP Derivatives - Dama's IP business, led by Alibaba's IP platform, Alifish, is experiencing significant growth. In FY25, the IP derivatives revenue reached 14.33 billion yuan, up 73.21% year-on-year. Alifish is recognized as the largest IP licensing agent in China, with a strong network effect and a diverse portfolio of IPs [2][63][67]. 4. Film Sector - The film industry is still in a recovery phase, with a focus on stable content investment. The company plans to concentrate on key film projects, with a projected revenue of 27.12 billion yuan from its film technology and investment platform in FY25, despite a slight decline from the previous year [2][3][21]. 5. Financial Projections - The report forecasts adjusted net profits for Dama Entertainment to be 10.60 billion yuan, 13.54 billion yuan, and 15.77 billion yuan for FY26, FY27, and FY28, respectively, indicating a robust growth trajectory [3][13]. The company is expected to maintain a strong market position while benefiting from the ongoing recovery in offline entertainment consumption [3][10].