海澜之家（600398）：联手adidas共筑“体育+”生态，战略合作升级

Investment Rating - The investment rating for the company is maintained as "Buy" [3] Core Insights - The company is collaborating with adidas to build a "Sports+" ecosystem, focusing on product reach, community empowerment, and public welfare [8] - The main brand of the company holds a 5.6% market share in the Chinese menswear market, leading the sector [8] - The company has opened 23 city outlet stores as of the first half of 2025, with plans for rapid expansion [8] - The partnership with international sports brands has proven successful, contributing significant revenue [8] - The company is positioned as a leader in the national apparel sector, with a focus on new growth areas such as city outlets and sports collaborations [8] Financial Data and Profit Forecast - Total revenue for 2025 is projected at 21,649 million, with a year-on-year growth rate of 3.3% [7] - The net profit attributable to the parent company is expected to be 2,168 million in 2025, reflecting a slight increase of 0.4% year-on-year [7] - Earnings per share are forecasted to be 0.45 yuan in 2025, with a projected PE ratio of 14 [7] - The gross margin is expected to be 44.8% in 2025, with a return on equity (ROE) of 12.6% [7]