Investment Rating - The report maintains a "Positive" investment rating for the social services industry, indicating an expectation of performance that is stronger than the market benchmark by over 5% [4][12]. Core Insights - The tourism industry is expected to return to stable growth, supported by favorable policies anticipated in 2026, with both sentiment and fundamentals improving [3]. - The report highlights a recovery in demand for hotels and scenic spots, with a focus on structured opportunities in the market [2][7]. - The report emphasizes the importance of segment differentiation, as various sub-sectors within the industry are expected to perform differently based on their fundamentals and seasonal dynamics [7]. Summary by Sections Investment Suggestions and Targets - The report suggests focusing on leading companies in sub-sectors benefiting from tourism, as well as those showing signs of recovery and new consumer trends. Recommended stocks include China Duty Free Group (601888, Buy), among others [3]. Market Performance - The report notes that the overall market, represented by the CSI 300 index, increased by 1.9%, while the consumer services sector saw a rise of 1.8% during the week of December 22-26 [7]. Duty-Free Sales - Duty-free shopping in Hainan has shown remarkable growth, with sales reaching 1.1 billion yuan during the week of December 18-24, marking a year-on-year increase of 54.9% [7]. Scenic Spots and Ice-Snow Tourism - The report anticipates a stable growth return for scenic spots, particularly those with regional and thematic attractions, as evidenced by increased bookings for ice-snow tourism [7]. Online Travel Agencies (OTAs) - The report maintains a positive outlook on OTAs, predicting continued growth driven by the recovery of outbound travel and the aging population's travel needs [7]. Hotel Sector - The hotel sector is showing signs of recovery, with data indicating a slight increase in revenue per available room (RevPAR) in October, suggesting that hotel profitability is at a bottoming phase [7]. New Consumption Trends - The report identifies opportunities in new consumption, particularly in affordable dining options and brands that cater to changing consumer preferences [7].
筑底回暖,短期关注结构化机会