KWEICHOW MOUTAI(SH:600519) KAIYUAN SECURITIES·2026-01-04 10:44Investment Rating - The industry investment rating is "Positive" (maintained) [1] Core Viewpoints - The food and beverage index experienced a decline of 2.3% from December 29 to January 2, ranking 27th among primary sub-industries, underperforming the CSI 300 by approximately 1.7 percentage points. The sub-industries of soft drinks (+0.5%), other foods (+0.0%), and other alcoholic beverages (-0.2%) performed relatively better [3][11] - The report expresses a cautious optimism for 2026, despite the poor performance of the food and beverage sector in 2025, which was impacted by factors such as the alcohol ban, declining prices of Moutai, and a weak consumption environment. The recent market adjustments by leading liquor companies indicate that the industry is nearing a bottom [4][11] - The report suggests focusing on three stock selection strategies for consumer goods in 2026: identifying cyclical recovery opportunities, seeking growth stocks driven by channel innovation and product upgrades, and looking for companies in turnaround situations due to internal business cycles [4][12] Summary by Sections Weekly Viewpoints - The food and beverage sector is in a phase of adjustment, with a focus on the liquor market's recovery and the strategic layout of consumer goods [11] Market Performance - The food and beverage index underperformed the market, with a 9.7% decline in 2025, ranking last among all sectors. The report highlights the need for strategic adjustments in response to market conditions [11][13] Upstream Data - Some upstream raw material prices are declining, with the price of whole milk powder down 18.7% year-on-year as of December 16, 2025, and fresh milk prices down 2.6% year-on-year as of December 26, 2025 [17][19] Liquor Industry Data - The report notes that leading liquor companies are implementing market-oriented reforms to adapt to changing demand, with Moutai's recent sales strategy indicating a shift towards a more sustainable business model [4][41] Recommended Portfolio - The recommended stocks include Moutai, Shanxi Fenjiu, Ximai Food, Weilong, and Ganyuan Food, with each company showing potential for growth or stability in the upcoming year [5][12]