TENCENT(HK:00700) Hua Yuan Zheng Quan·2026-01-04 13:14Investment Rating - The report maintains a "Positive" investment rating for the media and internet industry [4] Core Insights - The report highlights the potential growth of mini-games on platforms like WeChat, driven by new incentive policies that encourage developers to create high-quality content [5][6] - The film and television sectors are expected to benefit from upcoming releases and new government initiatives aimed at enhancing content supply [5][6] - The report emphasizes the importance of AI applications across various sectors, including education, e-commerce, and gaming, suggesting that companies embracing AI technology will benefit from industry transformations [7][8] Summary by Sections Industry Performance - The media sector ranked third among all industries with a 2.13% increase from December 29 to December 31, 2025 [15] - The report notes that the advertising, digital media, and film sectors performed well, while publishing, broadcasting, and gaming sectors lagged [16] Game Sector - Mini-games are expected to evolve from casual entertainment to more substantial and high-quality offerings, with significant growth potential in the gaming market [6] - Major titles like "Honor of Kings" and "Delta Force" are anticipated to maintain strong performance through frequent content updates [6] Film and Television Sector - The report indicates that the total box office for the week of December 29 to January 4 was 896 million yuan, with "Zootopia 2" leading the box office [40][41] - The television series "Punishment 2" achieved the highest viewership on platforms like iQIYI, indicating strong audience engagement [42][43] New Business Models - The report discusses the rise of "group broadcasting" as a new business model that shifts from individual-driven growth to system-driven growth, suggesting a focus on companies involved in this transition [9] - The introduction of new IPs and collaborations in the toy and merchandise sectors is highlighted as a strategy to drive consumer engagement [10] AI Applications - The report suggests that advancements in AI technology will lead to innovative applications across various industries, enhancing user engagement and revenue potential [7][46] - Companies that actively integrate AI into their operations are expected to gain a competitive edge in the evolving market landscape [46]