GTCL(SZ:000978) Soochow Securities·2026-01-04 15:39Investment Rating - The report assigns an "Accumulate" rating for Guilin Tourism (000978) for the first time [1]. Core Insights - Guilin Tourism is positioned as a diversified tourism group based in Guilin, focusing on integrating cultural and tourism resources to enhance its market presence [8][13]. - The tourism market is experiencing a strong recovery, supported by favorable policies and increasing consumer demand for travel [45][53]. - The company is actively optimizing its asset structure and launching new projects to drive growth, leveraging its core tourism resources to build competitive advantages [54][64]. Summary by Sections Company Overview - Guilin Tourism was established in April 1998 and listed in May 2000, focusing on scenic tourism, cruise operations, and hotel services [13]. - In 2024, the company received 5.68 million visitors, with a revenue of 432 million yuan, reflecting a year-on-year decrease of 7.58% [21][23]. Tourism Market Recovery - The domestic tourism market is recovering robustly, with a 15% increase in domestic travel in 2024 compared to the previous year [45][48]. - During the 2025 National Day and Mid-Autumn Festival, domestic travel reached 888 million trips, a 16% increase from 2024 [48] . Core Tourism Resources and Development Initiatives - Guilin Tourism has established a competitive edge through its core tourism resources, including key attractions like the Two Rivers and Four Lakes and Silver Cave [54][58]. - The company is enhancing its service offerings and operational efficiency through asset optimization and innovative project launches, such as the high-end hotel "Lijiang·Waterfall Hotel" [64]. Financial Analysis - The report forecasts the company's net profit for 2025-2027 to be 0.3 billion, 0.4 billion, and 0.5 billion yuan, respectively, with corresponding P/E ratios of 104, 89, and 67 [1][19]. - The company's revenue for 2024 is projected at 432 million yuan, with a slight recovery expected in subsequent years [1][21]. Investment Recommendations - Given the company's strong market position and growth potential, the report recommends an "Accumulate" rating, anticipating valuation premiums due to its status as a leading tourism player in Guangxi [1][64].