KWEICHOW MOUTAI(SH:600519) Shanghai Aijian Securities·2026-01-05 11:03Investment Rating - The industry investment rating is "Outperform the Market" [3][18]. Core Insights - The liquor industry is entering a phase of rapid performance clearing, with demand expected to show weak recovery as policy pressures ease. The industry is currently at a low valuation, and pessimistic expectations are fully priced in. The top liquor companies are stabilizing prices and increasing dividend ratios, making them attractive for investment. Long-term focus should be on high-quality leading companies with strong performance certainty, such as Kweichow Moutai and Shanxi Fenjiu [2][3]. - In the consumer goods sector, there are still high-growth opportunities in certain segments, with new products and channels expected to drive growth. Companies like Wancheng Group and Dongpeng Beverage are recommended for their strong growth trends [2]. Summary by Sections Industry Performance - The food and beverage industry index decreased by 2.26% in the week of December 29 to January 2, underperforming the Shanghai Composite Index, which increased by 0.13%. Among the sub-sectors, soft drinks led with a gain of 0.55%, while liquor experienced the largest decline at 2.79% [3][4]. Kweichow Moutai's Market Strategy - Kweichow Moutai is accelerating its market-oriented transformation, with a focus on balancing supply and demand. The company aims to optimize its product structure and implement market price reforms. The introduction of the i Moutai product is a significant step in this transformation, allowing direct sales to consumers and reducing speculation. The company is also adjusting its distribution model to enhance channel profitability and stimulate market demand [3][2].