BYD(SZ:002594) Haitong Securities International·2026-01-05 08:42Investment Rating - The report does not explicitly state an investment rating for the automotive industry but indicates a challenging outlook for the market moving into 2026 due to increasing volatility and structural changes [7]. Core Insights - Major automakers reported December and full-year sales results, with a notable decline in the typical year-end "pull-forward" effect, leading to double-digit month-on-month declines for most OEMs [7][8]. - The fading demand driven by subsidies is expected to put sustained pressure on the automotive market in China, with a forecast of increased volatility and market restructuring [7][8]. - The divergence in target fulfillment among automakers reflects the alignment of corporate strategies with actual market demand, with some companies exceeding targets through effective segmentation and cost efficiency [16]. Summary by Relevant Sections December Sales Performance - BYD sold 420,000 units in December, an 18% year-on-year increase but a 13% month-on-month decline, achieving a full-year target of 4.602 million units [8][9]. - Geely's December sales reached 240,000 units, a 13% year-on-year increase but a 24% month-on-month decline, with a full-year target of 3.025 million units achieved [9]. - Leapmotor delivered 60,000 units in December, a 42% year-on-year increase, surpassing its annual target of 500,000 units ahead of schedule [10]. Strategic Positioning and Market Demand - Companies that effectively matched their strategic positioning with market demand were able to meet or exceed their sales targets, while others that relied heavily on specific products or technologies underperformed [16]. - NIO achieved a record 48,000 units in December, with a full-year delivery total of 326,000 units, reflecting a 74% target achievement rate [15]. - Xiaomi Auto exceeded 50,000 units in December for the first time, achieving over 400,000 units for the full year, aligning with its revised guidance [12]. Future Outlook - The report anticipates intensified competition in the electric vehicle segment, particularly for companies like Li Auto, which aims to maintain its leading position while facing uncertainties in its battery electric vehicle strategy [13]. - The overall market dynamics suggest that companies will need to adapt to changing consumer preferences and competitive pressures as they move into 2026 [16].