上汽集团(600104):2025年12月销量点评:行业贝塔承压下自主仍实现同比高增

Investment Rating - The investment rating for the company is "Buy" and is maintained [7] Core Insights - In December 2025, the company sold 399,000 vehicles, a year-on-year decrease of 17.3% and a month-on-month decrease of 13.3%. However, the total sales for 2025 reached 4.508 million vehicles, representing a year-on-year increase of 12.3% [2][11] - Despite industry pressures, the company's self-owned brands achieved significant year-on-year growth, with December sales for SAIC Passenger Cars reaching 97,000 units, up 25.2% year-on-year. The sales for the entire year of 2025 for self-owned brands were 887,000 units, an increase of 25.4% [11] - The company launched several new models in December, including the Buick flagship MPV and the new MG4 semi-solid battery model, which are expected to enhance sales performance [11] Summary by Sections Overall Performance - December total sales were 399,000 vehicles, down 17.3% year-on-year and down 13.3% month-on-month. The total sales for 2025 were 4.508 million vehicles, up 12.3% year-on-year. The company's reforms have led to a stabilization and recovery in sales [11] Self-owned Brands - The self-owned brands performed well under industry pressure, with December sales of 97,000 units, up 25.2% year-on-year. The total sales for 2025 reached 887,000 units, an increase of 25.4% [11] New Energy and Overseas Sales - December sales for new energy vehicles were 144,000 units, down 6.6% year-on-year and down 31.3% month-on-month. The total sales for 2025 were 1.643 million units, up 33.1% year-on-year. Overseas sales in December were 101,000 units, up 0.2% year-on-year [11] Joint Ventures - December sales for SAIC Volkswagen were 88,000 units, down 32.4% year-on-year, while SAIC General's sales were 48,000 units, down 25.4% year-on-year. The total sales for 2025 for SAIC Volkswagen were 1.024 million units, down 10.8% [11] Internal Reforms and Future Outlook - The company is advancing internal reforms and enhancing cooperation with Huawei to accelerate its smart transformation. The expected net profits for 2025 and 2026 are projected to be 10.5 billion and 12.2 billion yuan, respectively, with corresponding P/E ratios of 16.7X and 14.4X [11]